Continuing Education

Bestseller Book or Product Marketing

Course Detail

Bestseller Book or Product Marketing  image
In this two-day intensive, authors and entrepreneurs will learn the “Buy-a-thon” system. This program has also worked for creating buzz and revenue around new product releases, home listings, services, rebrands, and other important launches in a business. Day 1 will explain the buy-a-thon system before digging into the creation of the marketing collateral: press release, one-sheeter, social media graphics, videos, and links or QR codes. Day 2 of the program will focus on lists, resources, creating calendars, and lining up partners to optimize each of the publicity materials.