Additional Session Information
-To provide participants with practical, how-to information on using customer research to improve their organization’s performance, services or products, as well as promotion and marketing.
-To give participants data analysis skills in researching their customers’ behavior and demographics.
-To address ways in which organizations can engage and interact with customers to acquire needed feedback, input, suggestions and ideas.
-To give participants an 8 stage needs assessment model for developing new products and services involving customer research.
-To provide practical, advanced tips and techniques in measuring customer satisfaction, conducting customer surveys, creating customer focus and advisory groups, and creating a customer friendly organizational environment.
At the end of the course, you will:
-Possess the information necessary to conduct extensive customer research;
-Know who your best customers are, and why they are important;
-Be able to construct a successful customer survey, survey customers and get a high response rate;
-Know how to create and facilitate a customer advisory board or focus group;
-Have the knowledge to implement a needs assessment model for new services and products.
If you cancel 72 hours or more ahead of the class start date, a voucher will be issued to you. If less than 72 hours’ notice is given, you will not be eligible to receive a voucher*. No refunds will be given.
*Vouchers are not issued for and cannot be used towards trips, online, or credit courses.*